I first came across LIV through the watch community. When you spend time around collectors, you notice the accessories — the rolls, the cases, the little details people carry their pieces in. The thing is, you wouldn't know it's LIV at first. Their products usually carry the client's branding, not their own. So what caught my attention wasn't a logo — it was the leather, the stitching, the way something felt in your hands. You just know when a product is made properly.
What got me was the manufacturing. LIV runs their own production — every piece passes through their hands. That changes everything. There are zero limits on what they can create. Any colour, any material, any design. If a collector wants something that has never been done before, LIV will build it. I've seen it happen. Together we've created custom pieces for collectors that are truly one of a kind.
That really is what sets them apart. Forget standard catalogues — LIV is about open-ended creativity. You come with an idea, and they figure out how to build it at the highest level. Premium leather, handcrafted, zero shortcuts. Every piece has to be perfect before it ships. I respect that.
Becoming an ambassador felt natural. I'd been using their products on my trips — Geneva, Dubai, Miami — and they held up beautifully. The leather, the construction, the way everything still looked and felt after months of travel. A product can look great in a studio photo. LIV looks great after an airport, a hotel room, and a watch fair.
For me, this partnership is personal. I care about the things I carry and the brands I represent. LIV is one of those rare companies where the product matches the promise. Open creativity, uncompromised quality. That says everything.
