What fascinates me about Jacob & Co is that they do exactly what they think is cool. No committees, no playing it safe. They decide something is going to happen, and then they make it happen. That kind of independence is rare in any industry, let alone watchmaking.
The whole history of how Jacob built this brand from the jewelry world into one of the most talked-about names in horology — that's a story in itself. And now, with Benjamin taking over as CEO while working alongside his father, you can feel the next chapter being written in real time. The energy inside the company is something else. Everyone who works there is genuinely proud to be part of it. That stands out. You notice it.
They use social media better than almost anyone in the business. The celebrities, the athletes, the heavyweight names — they don't just slap a logo on someone's wrist. The partnerships feel real because they match. Strong characters for a strong brand. That's not luck, that's strategy.
When people hear I work with Jacob & Co, they always want to know how it happened. I get it. It's that kind of brand — the name carries weight. But what I appreciate most is that the work itself aligns with who I am. The ambition, the family feel, the refusal to do things by halves. Every new model they release, I'm still fascinated. That hasn't faded.
Being part of their journey — especially during this shift with Benjamin leading — is something I don't take for granted. Not for a second.
